Keep Tularosa Beautiful has been around for over a decade through the support of various dedicated volunteers. In 2020 Rusty Helton moved to town and became that guy. He picked up the previously identified project, the highway ‘medians’ as a representation of our community. He has contributed hundreds of man hours to maintaining and enhancing them. In addition to that making a presence at most every community function possible. His magnetic presence has inspired a wave of community involvement.